Sydney popular on social media
by Shamoli Dutt


Sydney’s social media profile has increased with the city’s Facebook and Google+ pages both having reached one million followers, Minister for Tourism and Major Events George Souris said today.

The achievements make Sydney the first Australian city to reach the milestone for both Facebook and Google+

The city’s social media channels are managed by the state government operated, Destination NSW, and aimed at domestic and international visitors.

“The pages showcase tips for visitors on where to stay, what to see and things to do in Sydney. They also include information about the best deals on accommodation, attractions, tours and restaurants, as well as useful tips that can help visitors plan the perfect trip.

“More than 80 million international and domestic overnight and domestic day trip tourists visited NSW in the year ending September 2013, and this was worth more than $27 billion to the state’s economy. Over 37 per cent of these visitors came to Sydney,” he added.

Destination NSW chief, Sandra Chipchase, said it was easy to see the enthusiasm for Sydney in the comments and posts on the pages.

“People love to share photos of their favourite Sydney locations and activities, and we are in awe every week at how stunning the images are,” she said.

Destination NSW hopes that its social media following will translate into visitor numbers to the harbour city.

“We hope by experiencing a taste of Sydney online, people will plan an actual visit, and share their own experiences with the Facebook and Google+ communities,” Chipchase added.

by Shamoli Dutt - Austguide Travel News Editor