Fox Sports' John O’Sullivan to head Tourism Australia
by Shamoli Dutt


Tourism Australia has named Fox Sports chief operating officer, John O’Sullivan managing director replacing Andrew McEvoy who has left for a new position with Fairfax Media.

He will begin his new role late March.

O'Sullivan is a former chief executive of Events Queensland.

Tourism Australia executive general manager international Frances-Anne Keeler will continue as acting managing director until the end of March.

Tourism Australia chairman, Geoff Dixon said the organisation was delighted to have found someone with the calibre and vision of Mr O’Sullivan, who is a current member of the Tourism Transport Forum Advisory Board.

O’Sullivan said the opportunity to take on this position was a great honour.

“I am looking forward to working with the team at Tourism Australia and across industry stakeholders, continuing to build on the momentum created to drive opportunity and growth towards 2020. Tourism is rightly starting to be acknowledged as a key driver of our country’s future growth and prosperity and I look forward to being part of that exciting journey,” he said.

Tourism Australia plans to spend $200 million promoting the nation to overseas travellers in 2014.

According to Tourism Research Australia 90 per cent of the 3600 Chinese visitors to Australia were satisfied with their trip to Australia.

Chinese visitors were particularly happy with personal safety and security (96 per cent), the friendliness of locals (94 per cent) and Australia’s attractions (77 per cent). Wine experiences (72 per cent) and food and beverages (69 per cent) also rated highly.

However, Australia rated lower as “value for money and shopping”, with only 50 per cent of the Chinese visitors satisfied with shopping in Australia.

by Shamoli Dutt - Austguide Travel News Editor