Sydney is world’s safest and friendliest city, international study finds
by Shamoli Dutt


Sydney has emerged as the world’s safest and friendliest city in the recent bi-annual Anholt-GfK City Brands Index (CBISM) of 50 international cities.

The survey was based on status and standing, physical aspects, friendliness, things to do, education and economic opportunities, affordable accommodation and the standard of public amenities.

NSW Minister for Tourism and Major Events, George Souris said this was an accolade for the Harbour City and reinforced the fact Sydney was Australia’s global city with an enormous reputation.

“Sydney is often recognised for its spectacular harbour, wonderful events and festivals and the other unique experiences for visitors, so it is particularly exciting to also be recognised for the people of Sydney and their positive effect on a visitors' experience,” he said.

Independent policy advisor on national identity and reputation, Simon Anholt, said “Looking at the People Index within the overall study, Sydney comes top for ‘warm and friendly people,’ ahead of Toronto.

“Sydney also wins first place for visitors feeling safe in the city, followed by Geneva and Vienna.

“London wins first place as the city where visitors can ‘find people who appreciate my culture and with whom I could easily fit in,’ ahead of Sydney in second place and New York coming in third,” he added.

Anholt-GfK City Index 2013 Overall Brand Ranking: Top 10 of 50 Cities:

1. London
2. Sydney
3. Paris
4. New York
5. Rome
6. Washington D.C.
7. Los Angeles
8. Toronto
9. Vienna
10. Melbourne

by Shamoli Dutt - Austguide Travel News Editor