Virgin Blue has named former Qantas executive, John Borghetti the company’s new chief executive officer and managing director, effective May 8, 2010.

Virgin chairman Neil Chatfield, said Borghetti was a highly regarded executive with deep aviation experience and insights; proven strategic capabilities and strong marketing credentials.

“Nobody knows the market better and he is passionate about the aviation business,” Chatfield said.

Virgin Blue chief and co-founder of the company, Brett Godfrey announced his intention last year to step down from his role in 2010.

Borghetti said he felt privileged to have been selected as the new leader of Virgin Blue.

“It’s a great business with a great team and great culture – you can feel the energy in the people and the brand. The company is in good shape and is exceptionally well placed to build on its strengths and embrace revenue growth opportunities ahead. I look forward to working with the team to create an even more competitive environment for air travellers – domestic and international,” he said.

Borghetti has over 36 years experience in the aviation industry in a wide range of senior roles at Qantas prior to leaving the company in May 2008.

He was executive general manager of Qantas over the six years before he left the group and was responsible for over $10bn in revenue per annum, up to 16,000 staff and assets including approximately 200 aircraft.

He headed domestic and international operations including network operations, scheduling and pricing, sales and marketing, crew, customer service, product and brand.

by Shamoli Dutt - Austguide Travel News Editor