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Powerhouse Museum highlights Australian Fashion Week
by Shamoli Dutt
28-02-2010
The Powerhouse Museum and IMG Fashion have joined hands to mount an exhibition celebrating 15 years of Rosemount Australian Fashion Week.
The exhibition, Frock stars: Inside Australian Fashion Week will open at the Powerhouse Museum on 22 April 2010, exploring what happens inside and backstage at this iconic Australian event.
It will feature the history, highlights, controversies and achievements of an event that has challenged and changed perceptions of the Australian fashion industry.
Dr Dawn Casey, director, Powerhouse Museum, said this was a chance for visitors to gain an inside view of this celebrated annual event which is only accessible to the fashion industry.
IMG Fashion Australia general manager, Daniel Hill said this would be a first ever in depth expose of our nation’s premier fashion event.
“In this the 15th year of Rosemount Australian Fashion Week, it is fitting to be able to engage the public in this way and unlock some of our trade secrets. This initiative enables us to truly celebrate our country’s talented designers, stylists, marketers, sponsors and commentators,” he added.
The inaugural Australian Fashion Week was established in 1995 and aimed to attract the cream of local and international fashion buyers and media to view the catwalk presentations of Australian designers’ spring/summer collections.
The event was acquired by IMG Fashion in 2005 and is now recognised globally as the 5th stop on the international fashion week circuit alongside London, Paris, Milan and New York.
Frock stars will look at aspects of the complex organisation behind the staging of this major event and the roles and experiences of selected people working both front row and backstage; from buyers, media and models to designers, volunteers and producers. It will also discuss some of the controversial issues facing the fashion industry today.
A centerpiece in the exhibition will be a catwalk showcasing fifteen key Australian Fashion Week outfits drawn from the first shows in 1996 to the present.
Visitors will be able to lounge in the VIP cafe and watch footage from past and present Australian Fashion Week collection shows.
This will include highlights from this season’s Fashion Week (3-7 May 2010), plus exclusive behind-the-scenes interviews with designers, models and fashion industry insiders.
The exhibition will run until 29 August 2010.
by Shamoli Dutt - Austguide Travel News Editor
The exhibition, Frock stars: Inside Australian Fashion Week will open at the Powerhouse Museum on 22 April 2010, exploring what happens inside and backstage at this iconic Australian event.
It will feature the history, highlights, controversies and achievements of an event that has challenged and changed perceptions of the Australian fashion industry.
Dr Dawn Casey, director, Powerhouse Museum, said this was a chance for visitors to gain an inside view of this celebrated annual event which is only accessible to the fashion industry.
IMG Fashion Australia general manager, Daniel Hill said this would be a first ever in depth expose of our nation’s premier fashion event.
“In this the 15th year of Rosemount Australian Fashion Week, it is fitting to be able to engage the public in this way and unlock some of our trade secrets. This initiative enables us to truly celebrate our country’s talented designers, stylists, marketers, sponsors and commentators,” he added.
The inaugural Australian Fashion Week was established in 1995 and aimed to attract the cream of local and international fashion buyers and media to view the catwalk presentations of Australian designers’ spring/summer collections.
The event was acquired by IMG Fashion in 2005 and is now recognised globally as the 5th stop on the international fashion week circuit alongside London, Paris, Milan and New York.
Frock stars will look at aspects of the complex organisation behind the staging of this major event and the roles and experiences of selected people working both front row and backstage; from buyers, media and models to designers, volunteers and producers. It will also discuss some of the controversial issues facing the fashion industry today.
A centerpiece in the exhibition will be a catwalk showcasing fifteen key Australian Fashion Week outfits drawn from the first shows in 1996 to the present.
Visitors will be able to lounge in the VIP cafe and watch footage from past and present Australian Fashion Week collection shows.
This will include highlights from this season’s Fashion Week (3-7 May 2010), plus exclusive behind-the-scenes interviews with designers, models and fashion industry insiders.
The exhibition will run until 29 August 2010.
by Shamoli Dutt - Austguide Travel News Editor
